Determining the Success of your Online Halal Guide

Muslims like to travel around the world, and see new sights, sounds, environments, monuments and historical sites. However, due to religious laws, Muslims have certain restrictions on the types of food they can eat, accommodations they can stay at, and activities that they can perform. In addition, it is mandatory for Muslims to pray no less than five times a day, and as such, they need to find suitable prayer areas like mosques and prayer rooms.

To overcome these issues, online Halal Guides like have propped in record numbers. These guides provide all the latest and crucial information such as prayer times in different cities and suitable locations to perform prayers. On top of that, through these guides, Muslims can also discover affordable places to find Halal food, and accommodations which are Muslim friendly, contain prayer rooms, privacy, and the direction of Qiblat.

If you run an online Halal Guide, you need to determine how well it is performing as compared to your competitors. Apart from conducting competitive analysis and seeing what your competitors are doing well and right, you also need to do an in-depth analysis on your own online guide website. Let’s look at the areas you can analyse to gauge the success of your online Halal guide website.

Website Metrics
One of the main areas to analyse is your website’s metrics. This can be done by referring to common analytic tools that are installed on your website such as Google Search Console and Google Analytics. Through these tools, you should first determine your website’s top performing keywords like halal near me, halal food in {name of city}, and much more. In addition, you should also determine the amount of traffic and clicks from organic traffic and other traffic sources, demographics of visitors, bounce rate, and click through rate.

Amount of Revenue Earn
Next, you need to check if you are running a sustainable online Halal guide website and business, by determining how much revenue, and profits you earn each month. You can review each and every one of your revenue sources, and see which ones are bringing in the dough and which ones are not. Some of the common revenue sources include pay per click ads such as
Adsense, affiliate programs such as flight and accommodation booking services, or even your own products like travel ebooks and merchandise. Apart from just checking the revenue, you should also look at the return of investment (ROI), and the lifetime value per customer or lead that your website receives.

Growth Potential
One of the most important areas to gauge your online Halal guide website’s success is to analyse and determine its growth potential. You can start by looking at the past and current marketing efforts, and the performance of your targeted keywords. A good performing online Halal guide website should be ranking for various short and long tail keywords, have moderate to tons of organic and/or paid traffic each month, and rake in substantial revenue. Based on the suitable research and analysis, you should be able to predict the future growth potential of your website over the next few months and years.

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